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Writing on AI tooling in PR: what works, what is oversold, and how to tell the difference.

    19 July 20266 min read

    The four questions to ask before buying any AI PR tool

    Most AI tooling for PR fails on the same four points. Here is what to ask a vendor before the demo ends, and what a good answer sounds like.

AI PR Toolkit

A scored directory of AI tools for public relations. Every tool's AI rated on reliability, integrability and depth.

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2026 AI PR Toolkit

Every tool scored the same way, and the scores published in full.