Categories
Nine categories covering the tools PR teams actually buy. Each keeps its colour across the site.
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Media databases
Journalist discovery, contact data and list building.
5 tools -
Media monitoring
Coverage tracking, alerts and clip reporting.
5 tools -
Press releases
Drafting, formatting and wire distribution.
2 tools -
Pitching and outreach
Pitch drafting, personalisation and follow-up.
1 tool -
Newsrooms and press kits
Hosted media rooms, assets and embargo access.
2 tools -
Reactive PR
Journalist requests, expert sourcing and newsjacking.
4 tools -
Measurement
Share of voice, sentiment and campaign reporting.
4 tools -
Crisis and reputation
Escalation monitoring and response planning.
1 tool -
AI search visibility
How your brand surfaces inside AI answers.
3 tools